Keys 2022 Pocket Schedule
Design Update
I was hired to update the 2022 pocket schedule for the Frederick Keys baseball team. Using the previous year's design files, I made changes to dates, advertisers, prices and game plans, as well as creating a new cover design. The calendar is compact and designed to fit in a wallet or be folded and stored in a pocket. This presented design challenges relating to legibility and composition which took some brainstorming to find solutions to. Due to fewer months on the calendar year in comparison to last year, I had to redesign the month blocks to fully fit the dimensions. The redesign ended up making the calendar more sleek, easy to read and better for folding.
Key Takeaways
• Able to work with previously made design files
• Updated covers, font choices, and month grids
• Iterative designs so the client could choose their favorite styles
• Printed by the 1000s and handed out for the 2022 Frederick Keys’ season